Specialist Lingerie

Welcome to our lingerie boutique for specialist styles and first class service

As fitting specialists its worth a visit to benefit from our many yeas of expertise and try lingerie from our extensive stock

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Buy Securely Online

Choose from our standard range or our exclusive new limited stock items


Dressing Gowns

We are exclusive stockists of Pyrenean Dressing Gowns

15 percent lingerie discount at our cheltenham store

Print off and present in store to claim the discount on any purchase (sorry, not applicable to Pyrenean Dressing Gowns).

Elomi Lexi Lingerie bra briefNew In - Elomi Lexi

Newly in stock at our Cheltenham shop - super muted black/brown animal print bra with stretch lace.

We’ve been fitting it and it looks just great on a fuller bust, plunge with good support.

Please call us for more details.

maeva pyrenean dressing gown navyEmile Pyrenean dressing gown turquoiseMarjorie pyrenean dressing gownPyrenean Emilie, Maeva & Marjorie now in stock – see our online shop to buy






silhouette xn1 black

silhouette xn6 black

Silhouette XN1 & XN6 now available in black

Classic shapewear, in a lightweight fabric, sucks in the hips and tummy and cinches the waist.

Silk Essence Miss Elaine Nightdress

Silk Essence, Miss Elaine Nightdress

Available in short (£43) and long lengths (£45), pale lilac, delicate lace, flutter sleeve, sizes medium, large and XL. Ring for availability.

Postage and packing will be £3.00 (second class Royal Mail)

Ring us on 01242 524706 to buy.



Buy Swimwear
& Swim Caps

Fashion and quality


Bras and Swimwear

Brushed cotton nightdresses and pyjamas, thermal underwear and warm wool/silk underwear now available in both our Cheltenham store and online in our traditional lingerie section

vamp play dress

Vamp Kaftan

vamp floral summer dress

vamp summer stripe dressWinter Holiday Planned?

We carry a selection of Vamp beachwear and a full selection of swimwear all year round. Our selection includes pocketed swimwear too.


Why you should choose Joyce Brook Lingerie

We stock a carefully selected range of quality lingerie and traditional underwear for our discerning and quality seeking customers, with an uparalleled fitting service at our Cheltenham boutique.

Our nightwear range cannot be found in supermarkets and is sourced from brands renowned for their quality.


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"Fantastic service, superb selection of underwear and it is nice to be fitted by an expert - I have a waist again now!"
S Ellis

"Excellent service, good choice, a very pleasant experience."
N Houghton

"Fabulous shop, great advice and fitting."
C Hallam

Delighted with the Marion Pyrenean gown- it is a good weight and length and should keep me cosy here in my chilly ground floor Victorian flat!

Thanks for the speedy service and the lovely lavender heart!

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