Specialist Lingerie

Welcome to our lingerie boutique for specialist styles and first class service

As fitting specialists its worth a visit to benefit from our many yeas of expertise and try lingerie from our extensive stock

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Choose from our standard range or our exclusive new limited stock items


Dressing Gowns

We are exclusive stockists of Pyrenean Dressing Gowns

Emile Pyrenean dressing gownPyrenean new style Emilie

Our fabulous new luxury long dressing gown with be arriving soon in sizes 12,  14,  16 & 18.

100% Wool Full Length – 51”  £199 plus £11 Special Delivery Post.

Pre-order via 01242 524706 and receive £10 discount.




silhouette xn1 black

silhouette xn6 black

Silhouette XN1 & XN6 now available in black

Classic shapewear, in a lightweight fabric, sucks in the hips and tummy and cinches the waist.



Miss Elaine Summer Dressing GownsAll our Miss Elaine house gowns are in pretty and practical seersucker, 55% cotton 45% polyester. 

We have sizes small (8/10) medium (12/small 14) large (14/16) and so on to 3XL but not all styles are available in all sizes. 

Some styles are zipped and some come with front popper fastenings.  All have short sleeves. There is smocking or a yoke on all gowns zip or popper gowns,  which means they fit neatly across the top of the bust but are roomy over the waist /hip.

Length of the gowns is 41” on size small, slightly longer on the larger sizes.

They are machine washable and require little or no ironing.


All shown are on offer at £35 OR two for £65 – a good saving on usual Miss Elaine prices.

Postage and packing will be £3.00 (second class Royal Mail)

Ring us on 01242 524706 to buy.


New in FULL LENGTH  Miss Elaine seersucker  zipped robes – our last ever delivery now in stock – sizes small to 3XL all at the extra special price £38 – ring for details


Buy Swimwear
& Swim Caps

Fashion and quality


Bras and Swimwear

Charnos Sienna FuchsiaCharnos fitting day very successful!

Impressed with Charnos Sienna in Fuchsia – On Special Offer in Store! Sizes in stock  32-38  E-G cups – now limited stock quantities and reduced to £25.




Vamp Summer Dresses Spring 2014 collection now available to order

vamp play dressvamp summer dress

Greek Designer Holiday Fashion

Greek designer brand Vamp Fashion is an emerging brand and we have their new 2014 collection available to order.

Please call us for more information and to place your order.



Why you should choose Joyce Brook Lingerie

We stock a carefully selected range of quality lingerie and traditional underwear for our discerning and quality seeking customers, with an uparalleled fitting service at our Cheltenham boutique.

Our nightwear range cannot be found in supermarkets and is sourced from brands renowned for their quality.


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"Fantastic service, superb selection of underwear and it is nice to be fitted by an expert - I have a waist again now!"
S Ellis

"Excellent service, good choice, a very pleasant experience."
N Houghton

"Fabulous shop, great advice and fitting."
C Hallam

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