Specialist Lingerie

Welcome to our lingerie boutique for specialist styles and first class service

As fitting specialists its worth a visit to benefit from our many years of expertise and try lingerie from our extensive stock

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Choose from our standard range or our exclusive new limited stock items

2015 Brochure Now Available, ring 01242 524706


Peochi made in Britain lingerie nightwear shop banner click here to buy online

Introducing Peochi - British Designer Lingerie

PEOCHI is a new British brand launched in June 2014 by Amanda O'Leary-Clarke and Peter Atkin. Based in Nottingham, Peochi produce timeless ladies lingerie, underwear and nightwear collections which are both classic and continually evolving, with new styles being added throughout the year. Peochi can be distinguished both by the quality of the designs and the emphasis placed on beautiful high quality fabrics, trims and embroideries.

See our online range here


shop clearance of tights and stockings from £1 a pair while stocks last - lots of brands and sizes available. Please ring or visit our cheltenham shop to buy


Naturana swimsuit in red and blackNaturana swimsuit back photo in red and blackNew Naturana Swimsuit in stock

The fantastic new swimsuit from Naturana is a flattening style with light control lining. Available at our special price of £35

Non Wired, Soft, Lightly Padded Cups on Inner Shelf. Regular Leg. Adjustable straps on back. Generous Fitting from this Quality Brand.

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Luxurious Pyrenean Dressing Gowns – see our online shop to buy

maeva pyrenean dressing gown navyPyrenean dressing gown Claudia redEmile Pyrenean dressing gown turquoiseMarjorie pyrenean dressing gown












Silk Essence Miss Elaine Nightdress

Silk Essence, Miss Elaine Nightdress

Perfect present for a lover of 50’s glamour,

Available in short length (37”), pale lilac, delicate white lace bodice, flutter sleeve.  Sizes XL & 1XL only.

Postage and packing will be £3.00 (second class Royal Mail)

Ring us on 01242 524706 to buy.



Elomi Edie Lingerie bra brief

Edie by Elomi

Our fabulous new Edie bra from Elomi is now in stock.

Sizes F, FF, G, GG and H cups, available now in store ready for fitting, £38, matching briefs £22, buy the set for £58.

fashy swim cap


Buy Swimwear
& Swim Caps

Fashion and quality


Bras and Swimwear

Why you should choose Joyce Brook Lingerie

We stock a carefully selected range of quality lingerie and traditional underwear for our discerning and quality seeking customers, with an unparalleled fitting service at our Cheltenham boutique.

Our nightwear range cannot be found in supermarkets and is sourced from brands renowned for their quality.


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"Fantastic service, superb selection of underwear and it is nice to be fitted by an expert - I have a waist again now!"
S Ellis

"Excellent service, good choice, a very pleasant experience."
N Houghton

"Fabulous shop, great advice and fitting."
C Hallam

Delighted with the Marion Pyrenean gown- it is a good weight and length and should keep me cosy here in my chilly ground floor Victorian flat!

Thanks for the speedy service and the lovely lavender heart!

"Thought I would never find another Pyrenean now received Emilie – so pleased, just fabulous!"
Mrs M - N’hants

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